ADV110: Typography 1

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WELCOME TO       TYPOGRAPHY 1!

I look forward to working with each of you this semester to learn about typography  history and font pairings. You will be creating portfolio worthy projects using Adobe Illustrator.

Steve Jobs Credits His Typography Course for His Path

 

 

ADV110Font History 2

 

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Welcome to MCCC: Advertising + Graphic Design

MercerCountyCommunityCollegeLogoThe Advertising + Graphic Design A.A.S. degree prepares students for positions as designers, graphic communicators, and assistant art directors. These positions are most often found in advertising agencies, design firms, corporate communication departments, interactive multimedia studios, marketing departments, and the television industry. It also prepares students for advanced study in graphic design, advertising design, web design, or visual communication. The option parallels the first two years of education at a majority of undergraduate universities and art colleges, with an emphasis on career training for gainful employment.

The design sequence emphasizes the development of creative thinking and forms of visual communication while introducing students to the skills and techniques used to create these visual images. Most course-work takes place in a studio using regularly upgraded professional-quality hardware and software.

Applying Macintosh as well as PC platforms, the equipment used at MCCC is the same as that most commonly used by agencies, studios, and corporate art departments.

The successful graduate in the Advertising + Graphic Design option will be able to:
• operate a computer for design purposes; • understand typography;
• communicate well with design principles: layout, balance and color; • understand principles of professional printing for the creation of newsletters, posters, books, print brochures, ads, billboards, and collateral marketing materials;• design a professional website; • show competence in writing and presenting project strategy; • complete a professional portfolio to enter the job market or to transfer to a four-year college.

The program may be pursued on a full-time or part-time basis.

**Some courses may only be offered during the day.

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Additional Resources for Students

il_570xN.516792986_m789These graphic design organizations can help students learn more about careers and the visual communications profession.

American Association of Advertising Agencies

The AAAA is an American national advertising organization with information about advertising agencies, media, print and broadcast production, marketing, international advertising, and more.

http://www.aaaa.org

The Advertising Council

The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From their earliest efforts including “Loose Lips Sink Ships” to the more recent “I am an American,” Ad Council PSAs (public service announcements) have been raising awareness, inspiring action, and saving lives for more than 60 years.

Based on their long history of effecting positive change, it’s fair to say that Ad Council campaigns have inspired several generations of Americans. The ultimate goal of the Ad Council is to ensure that future generations will reap the benefits of its efforts to date, and continue to be inspired by its public service campaigns in the future.

http://www.adcouncil.org

American Institute of Graphic Arts

The American Institute of Graphic Arts is a national organization committed to the promotion of excellence in graphic design. Check this site for events, chapters, services, article, education information, student groups, and membership information.

http://www.aiga.org

The Art Directors Club

An international not-for-profit organization of creative professionals in advertising, graphic design, interactive media, broadcast design, typography, packaging, environmental design, photography, illustration, and visual communications education

http://www.adcglobal.org

The Association of Professional Design Firms [APDF]

APDF is comprised of leading firms that specialize in identity, communication, package, new media, and industrial and commercial interior design. APDF emphasizes design as a business.

http://www.apdf.org

The Association Typographique Internationale (ATypI)

ATypI is a worldwide non-profit organization dedicated to type and typography.

http://www.atypi.org

Color Marketing Group

Color Marketing Group is a non-profit, international association of color and design professionals.

http://www.colormarketing.org

D&AD

D&AD is a UK-based educational charity whose mission is to set creative standards, educate, inspire, and promote good design and advertising. They champion excellence in creativity by setting industry standards and educating.

http://www.dandad.org

Design Council

The Design Council enhances prosperity and well-being in the UK by demonstrating and promoting the vital role of design in a modern economy.

http://www.designcouncil.org

Design for the World believes that people disadvantaged by poverty, war, disability, age, or environmental conditions deserve equal access to practical design solutions that will improve their day-to-day lives. Design for the World seeks to extend the benefits of design to populations without access to adequately designed materials, objects, tools, and living environments.

http://www.designfortheworld.org

Designers Without Borders (DWB)

Designers Without Borders is the world’s first non-profit 501(c)(3) organization expressly dedicated to disseminating design through development. A voluntary consortium of designers and design educators, DWB is dedicated to helping under-resourced institutions of the developing world meet their communication design needs.

Designers Without Borders is able to assist select non-profit organizations with printed, web-based, and multimedia solutions to public relations needs. DWB has worked with both the National Committee of Women Living With AIDS in Uganda and the National Association of Women’s Organizations of Uganda, and can provide your organization expert service from preliminary advice through finished product.

http://www.designerswithoutborders.org

Design Management Institute (DMI)

DMI has become the leading resource and international authority on design management. DMI has earned a reputation worldwide as a multifaceted resource, providing invaluable know-how, tools, and training through its conferences, seminars, membership program, and publications. DMI is a nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy.

http://www.dmi.org

Graphic Artists Guild

The Graphic Artists Guild is a union of professionals who have come together to pursue common goals, share their experience, raise industry standards, and improve their ability to achieve satisfying and rewarding careers. They are the producers of the book Handbook of Pricing and Ethical Guidelines.

http://www.gag.org

International Association of Business Communicators (IABC)

IABC is a resource for effective communication practice. They provide products, services, activities, and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs, and other forms of communication.

http://www.iabc.com

International Federation of Interior Architects/Designers (IFI)

The International Federation of Interior Architects/Designers was founded in Denmark in 1963 to unite and provide discussion of interior design issues within a handful of European countries. During the IFI’s existence, there has been tremendous growth in membership representing 52 member associations, institutions, and schools in 45 countries on every continent.

http://www.ifiworld.org

Letter Exchange

The Letter Exchange, founded in 1988, is a society for professionals involved in the whole spectrum of the lettering arts and crafts, from calligraphy and letter-cutting, through design for print, publishing and typography, to signage and architectural lettering.

The aim of the Letter Exchange is to promote fine lettering in all media through exhibitions, a program of lectures with speakers from the UK and overseas, and a forum for the discussion of common interests. It is supportive of specialist lettering courses in art colleges through its members who practice as educators.

http://www.letterexchange.org

National Association of Printers and Lithographers (NAPL)

NAPL provides help for the graphic arts community with article database, forums, and a free weekly newsletter.

http://www.napl.org

The Organization of Black Designers (OBD)

The mission of OBD is to raise awareness about the outstanding contributions of African Americans and other designers of color among fellow professionals as well as the general public. OBD also endeavors to increase the number of qualified designers of color through partnerships with students, parents, and educators. The organization also seeks to increase exposure of African American designers and other designers of color to business opportunities and to promote professional excellence.

http://www.core77.com/OBD/welcome.html

The One Club

Through its publications, exhibitions, and awards competitions, The One Club seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews and the annual exhibition of student work.

http://www.oneclub.org

Pan European Brand Design Association (PDA)

Just as packaging design is the communicative link between products and consumers, the PDA unites brands and packaging designers from all over Europe.

http://www.pda-europe.com

Printing Industries of America (PIA)

PIA promotes programs, services, and offers information on digital printing, prepress, and industry standards.

http://www.gain.net

Society of Graphic Designers of Canada (GDC)

Through various publications, seminars, events, and design exhibitions, the GDC builds awareness of graphic design and its important role in people’s lives. Of equal importance, but less tangible, is the GDC communications network that facilitates an ongoing exchange of ideas and information. GDC is a member of the International Council of Graphic Design Associations, the worldwide non-governmental body representing the graphic design profession.

http://www.gdc.net

International Council of Graphic Design Associations (Icograda)

Icograda is the professional world body for graphic design and visual communication. Founded in London in 1963, it is a voluntary coming together of associations concerned with graphic design, design management, design promotion, and design education. Icograda promotes graphic designers’ vital role in society and commerce. Icograda unifies the voice of graphic designers and visual communication designers worldwide.

http://www.icograda.org

Society for News Design

The Society for News Design (formerly the Society of Newspaper Design) is an international professional organization with more than 2,600 members in the United States, Canada, and more than 50 other countries, divided into 19 regions.

http://www.snd.org

Society for Environmental Graphic Design (SEGD)

SEGD is an international non-profit educational organization providing resources for design specialists in the field of environmental graphic design, architecture, and landscape, interior, and industrial design. SEGD members are leading designers of directional and attraction sign systems, destination graphics, identity programs, exhibits, and themed environments.

Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place

http://www.segd.org

Society of Illustrators

Their mission is to promote and stimulate interest in the art of illustration–past, present and future–and to give impetus generally toward high ideals in the art by means of exhibitions, lectures, educational programs, social intercourse, and in such other ways as may seem advisable.

http://www.societyillustrators.org

Society of Publication Designers

Society of Publication Designers is an organization to support quality and innovation in publication design.

http://www.spd.org

University and College Designers Association (UCDA)

The UCDA is a national higher education group of communications professionals involved in the production of visual communications for educational institutions.

http://www.ucda.com

Young Guns Design Awards

For emerging creative talent, Young Guns offers an opportunity to showcase work and ideas. Young Guns was created just for young global talent, for new ideas and perspectives. Other industry awards are forums for the established. Entry to Young Guns is restricted to those under 30.

http://www.ygaward.com

ADDITIONAL RESOURCES

American Association of Advertising Agencies (AAAA)

The American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.

Although virtually all of the large, multi-national agencies are members of the AAAA, more than 60 percent of the membership bills less than $10 million per year. The AAAA is not a club. It is a management-oriented association that offers its members the broadest possible services, expertise, and information regarding the advertising agency business.

http://www.aaaa.org

American Design Awards

The American Design Awards Inc., was established in February of 2000 in San Diego, California, by a few graphic design enthusiasts, who, while running their own design firm, came across thousands of impressive portfolios and resumes from perspective employees.

Overwhelmed by the abundance of talent observed, they decided to find a way to help these designers obtain the much needed recognition that would perhaps help them in securing a career in the field of visual arts.

Today, ADA has more than 20,000 active members and participants from the United States, Canada, Europe, the Middle East, Asia, Australia, and South America.

http://www.americandesignawards.com

Advertising Research Foundation (ARF)

The principal mission of ARF is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.

http://www.arfsite.org

Boxes and Arrows

Boxes and Arrows is a source for the complex task of bringing architecture and design to the digital landscape. There are various titles and professions associated with this undertaking—information architecture, information design, interaction design, interface design.

Boxes and Arrows is a peer-written journal dedicated to discussing, improving. and promoting the work of this community, through the sharing of exemplary technique, innovation, and informed opinion.

Boxes and Arrows strives to provoke thinking among peers, to push the limits of the accepted boundaries of these practices, and to challenge the status quo by teaching new or better techniques that translate into results for companies, clients, and comrades.

http://www.boxesandarrows.com

Commercial Alert Organization

Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity, and democracy.

http://www.commercialalert.org

Open Directory Project

This is a directory of graphic design organizations.

http://www.dmoz.org/Arts/Graphic_Design/Organizations/

International Standards Organization

A network of national standards institutes from 146 countries working in partnership with international organizations, governments, industry, business, and consumer representatives.

www.iso.org

Young Guns Design Awards

For emerging creative talent, Young Guns offers an opportunity to
showcase work and ideas. Young Guns was created just for young global talent,
for new ideas and perspectives. Other industry awards are forums for the
established. Entry to Young Guns is restricted to those under 30.

www.ygaward.com

 Designers Without Borders (DWB)

Designers Without Borders is the world’s first non-profit 501(c)(3) organization
expressly dedicated to disseminating design through development. A voluntary
consortium of designers and design educators, DWB is dedicated to helping
under-resourced institutions of the developing world meet their communication
design needs.

Designers Without Borders is able to assist select non-profit organizations
with printed, web-based, and multimedia solutions to public relations needs. DWB
has worked with both the National Committee of Women Living With AIDS in Uganda
and the National Association of Women’s Organizations of Uganda, and can
provide your organization expert service from preliminary advice through
finished product.

www.designerswithoutborders.org

 Design Salaries Survey

The AIGA|Aquent Survey of Design Salaries is commissioned annually by AIGA, with
the support of its partner, Aquent, AIGA’s official sponsor for professional
development, and in cooperation with Communication Arts magazine. The
salary survey is part of a comprehensive program of AIGA activities developed
to serve the professional designer with strategies for success as well as
sources of inspiration. AIGA is the principal source of information on the
design economy.

www.designsalaries.org

Logo Design Love

Logo Design Love is a website devoted to logos. Launched in January 2008, the blog
is regularly updated with news, features, and opinions from the world of brand identity.

www.logodesignlove.com

Logo Lounge

Logo Lounge is a website that features news, reviews, commentary, and resources on
the topics of logo design and brand identity.

www.logolounge.com

Typedia

Typedia is a community website to classify typefaces and educate people about them.
Anyone can join, add, and edit pages for typefaces or for the people behind the
type. Typedia discusses topics such as where where typefaces come from, who
made them, and why they look the way they do. The goal is to share in that rich
knowledge and enjoy the art and artists of type design.

www.typedia.com

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