Welcome to MCCC: Advertising + Graphic Design

MercerCountyCommunityCollegeLogoThe Advertising + Graphic Design A.A.S. degree prepares students for positions as designers, graphic communicators, and assistant art directors. These positions are most often found in advertising agencies, design firms, corporate communication departments, interactive multimedia studios, marketing departments, and the television industry. It also prepares students for advanced study in graphic design, advertising design, web design, or visual communication. The option parallels the first two years of education at a majority of undergraduate universities and art colleges, with an emphasis on career training for gainful employment.

The design sequence emphasizes the development of creative thinking and forms of visual communication while introducing students to the skills and techniques used to create these visual images. Most course-work takes place in a studio using regularly upgraded professional-quality hardware and software.

Applying Macintosh as well as PC platforms, the equipment used at MCCC is the same as that most commonly used by agencies, studios, and corporate art departments.

The successful graduate in the Advertising + Graphic Design option will be able to:
• operate a computer for design purposes; • understand typography;
• communicate well with design principles: layout, balance and color; • understand principles of professional printing for the creation of newsletters, posters, books, print brochures, ads, billboards, and collateral marketing materials;• design a professional website; • show competence in writing and presenting project strategy; • complete a professional portfolio to enter the job market or to transfer to a four-year college.

The program may be pursued on a full-time or part-time basis.

**Some courses may only be offered during the day.

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About LaPlaca

Professor of Advertising + Graphic Design, MCCC Princeton University Fellow: Teaching & Learning MA: Advertising Design, Syracuse University, Syracuse, NY BFA: Graphic Design, Moore College of Art & Design, Philadelphia, PA AAS: Advertising Design, Mercer County Community College, West Windsor, NJ
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